Founded in 2023, Haslet Vuran centers around two primary themes. The first theme draws inspiration from Japanese minimalism, incorporating the wabi-sabi philosophy, which embraces imperfection, and emphasizing functionality, utility, and androgynous design. These elements significantly inform her creative process.

The second theme reflects her engagement with everyday life, rooted in her upbringing in the Belgian suburbs. In this context, she challenges traditional notions of minimalism while narrating a contemporary story of Belgium. By focusing on the subtleties of daily existence, she crafts beautifully designed pieces that resonate with modern lifestyles and prioritize sustainability. Each garment is thoughtfully engineered for longevity, exemplifying her commitment to producing well-designed clothing that harmonizes beauty with enduring function.